Organic Marketing. Everyone knows that is code for SEO right? People started using the terms organic traffic and organic marketing because Search Engine Optimization is just so darn complicated.
It isn't really that difficult when you take the time to break down the moving parts. There are a few of them. SEO takes time. And some of the moving parts of the process can seem complex. It is a time investment and time is a limited commodity.
We all get 24 hours in a day and business owners already have most of their time allotted to other areas. This is the main reasons people pay agencies and freelancers top dollar to do their SEO.
One of the biggest mistakes business owners make is hiring a web developer to create a website, then hiring an SEO professional to rank the site. Huge waste of both time and money as well as a major contributing factor as to why this free marketing strategy costs so much money and so much of the time!
Its way more efficient and effective to do the bulk of the off-page SEO first and follow that outline and then implement the on-page SEO when your site is built. It won't eliminate all of the potential complications, but it will prevent many of them.
Learning about SEO is a benefit for business owners because it can be used to craft a marketing strategy, draft ad campaigns, create website content, do competitor analysis, and is an important inclusion in your marketing plan.
There are some very informative and beneficial courses about SEO. As well as an overabundance of resources to learn and implement SEO strategies to rank in the search engines. And as you learn more about this topic you might find yourself in a position to do SEO on your own.
One aspect of SEO that stands out is optimizing social media accounts. All social media platforms contain all of the essential elements to hit in order to rank a profile, page, or post on Google and other search engines. And the process is much simpler than developing a website.
There is a detailed guide that lists all of the specific actions that need to be taken for each of the major social media platforms.
It is available for FREE for a limited time!
Simply Scroll to the bottom of the page and click the button to subscribe to the Video By Viv newsletter.
Once you have opted in you will receive and email that contains a link for you to download the E-book. Just select your preferred platform and take the steps in the guide.
I just got my copy of the e-book and OMG! How great is it to have a detailed set of instructions for every social media website. This is so useful thank you! I can't believe it was free. I am so glad I decided to subscribe!